Trail’s End Privacy Statement

General
This privacy statement covers the site www.trails-end.com. Because we want to
demonstrate our commitment to our users’ privacy, we have agreed to disclose
our information practices.
1. What personally identifiable information Trail’s End collects.
2. What personally identifiable information third parties collect
through the Web site.
3. What organization collects the information.
4. How Trail’s End uses the information.
5. With whom Trail’s End may share user information.
6. What choices are available to users regarding collection, use and
distribution of the information.
7. What types of security procedures are in place to protect the loss,
misuse or alteration of information under Trail’s End control.
8. How users can correct any inaccuracies in the information.
If users have questions or concerns regarding this statement, they should
contact the Trail’s End Webmaster by email at webmaster@trails-end.com.
By using our Web site, users agree to be bound by the terms of the policy.
Trail’s End collects information from our users at several different points on
www.trails-end.com, and this information is used only as described in this policy.
The Boy Scouts of America councils (“councils”) are affiliated partners in the
Trail’s End program, and have access to use this information as described below.
Information Collection

Registration
In order to use some of the features of this web site, a user must first complete
the registration process by providing personally identifiable information, such as
name, address, email or phone number. Users may also be asked to provide
certain aggregate information in registration that is anonymous (such as an IP
address, income level or gender). User names and passwords are also included
in the information that may be requested during registration.

Ordering
We request further information from the user on our order form. A user must
provide contact information (such as name, email, and shipping address) and
additional financial information (such as credit card number, expiration date).
This sensitive information is used for billing purposes and to fill customer’s
orders. The financial information is not shared with any organization other than
Trail’s End. Financial information is never shared with the councils. If we have
trouble processing an order, the information is used to contact the user.
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Information Use

General Disclosure
These are the limited instances in which we will share users’ personal
information:
Intermediaries. We may disclose users’ personal information to third party
intermediaries, such as a third party shipping company to ship orders, and a
credit card processing company to bill users for goods and services. These
companies are not allowed to retain, share, store or use personally identifiable
information for any purposes other than those contracted by Trail’s End or the
councils.
Service Providers. We partner with other third parties to provide specific
services. For example, in 2003, the prize program for scouts will require an
online credited purchase from a third party. When the user signs up for these
particular services, we may share names or other contact information that is
necessary for the third party to provide these services. These third parties are
not allowed to use personally identifiable information except for the purpose of
providing these services.
Business Partners. The system on this Web site exists to support the councils in
its popcorn sales program. Information provided to Trail’s End will be made
available to the councils as needed to run their programs. This includes
personally identifiable information, addresses, phone numbers, email, and
previous orders. The councils may provide this information to their districts and
units for the purposes of annual selling or any other purpose. However, the
information provided to the councils does not include any personal financial or
credit card information.

Profile
We store information that we collect through database files to create a profile of
our users. A profile is stored information that we keep on individual users that
details their viewing permissions. Consequently, collected information is tied to
the users personally identifiable information. This profile is used to tailor a user’s
visit to our web site, and to direct pertinent content. The profile information may
be made available to the councils and other third party service providers.

Surveys and Contests
From time-to-time our site may request information from users related to surveys
or contests. Participation in these surveys or contests is completely voluntary
and the user, therefore, has a choice whether or not to disclose this information.
The requested information typically includes contact information (such as name
and shipping address), and demographic information (such as zip code).
Contact information will be used to notify the winners and award prizes.
Anonymous Survey information will be used for purposes of monitoring or
improving the use and satisfaction of this site. Users’ personally identifiable
information is not shared with third parties, other than the councils, unless we
give prior notice and choice. Though we may use an intermediary to conduct
these surveys or contests, they may not use users’ personally identifiable
information for any secondary purposes.
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Legal Use
Though we make every effort to preserve user privacy, we may need to disclose
personal information when required by law wherein we have a good-faith belief
that such action is necessary to comply with a current judicial proceeding, a court
order or legal process served on our Web site.
Communications from the Site or Affiliates
We send all new members a welcoming email to verify password and username
belong to a valid email address. We and/or our affiliates may send out technical
and service-related announcements. For instance, if our service is temporarily
suspended for maintenance, we might send users an email. We and/or our
affiliates communicate with users on a regular basis to provide requested
services and regarding account issues. In addition, the councils or related
affiliates may send out promotional emails from time to time.

Aggregate Information
We may share aggregated demographic information with our partners and
affiliates. This is not linked to any personally identifiable information.

Cookies
A cookie is a piece of data stored on the user’s computer tied to information
about the user. We use both session ID cookies and persistent cookies. For the
session ID cookie, once users close the browser, the cookie simply terminates.
A persistent cookie is a small text file stored on the user’s hard drive for an
extended period of time. The user can remove persistent cookies by following the
help file instructions included with their browser.

Log Files
We use log files including internet protocol (IP) addresses, browser type, internet
service provider (ISP), referring/exit pages, platform type, date/time stamp, and
number of clicks to analyze trends, administer the site, track user’s movement in
the aggregate, and gather broad demographic information for aggregate use. IP
addresses, etc. are not linked to personally identifiable information.

Links
This Web site contains links to other sites. Please be aware that Trail’s End and
its affiliates are not responsible for the privacy practices of such other sites. We
encourage our users to be aware when they leave our site and to read the
privacy statements of each and every Web site that collects personally
identifiable information. This privacy statement applies solely to information
collected by this Web site.

Children’s Privacy
We encourage parents and guardians to be aware of and participate in their
children's online activities. We strictly adhere to the Children’s Online Privacy
Protection Act and will not knowingly register or otherwise collect personally
identifiable information from any child.
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Security
This Web site takes every precaution to protect our users’ information. When
users submit sensitive information via the Web site, their information is protected
both online and off-line.
When our registration/order form asks users to enter sensitive information (such
as credit card number and/or social security number), that information is
encrypted and is protected with the industry standard encryption software - SSL.
While on a secure page, such as our order form, the lock icon on the bottom of
Web browsers such as Netscape Navigator and Microsoft Internet Explorer
becomes locked, as opposed to un-locked, or open, when users are just ‘surfing’.
While we use SSL encryption to protect sensitive information online, we take
additional precautions to protect user-information off-line. Only employees who
need the information to perform a specific job (for example, a billing clerk or a
customer service representative) are granted access to financial information. All
Trail’s End associates are required to sign an Electronic Mail and Internet policy.
This document outlines acceptable use and security policies for all Trail’s End
computer systems including the Trail’s End Web site.
Finally, the servers that store personally identifiable information are in a secure
environment, and the financial information is stored in a separate database with
limited system access in a locked facility.
Correcting and Deleting Personal Information
If a user’s personally identifiable information changes (such as zip code, phone,
email or postal address), or if a user no longer desires our service, we provide a
way to correct, update or delete/deactivate users’ personally identifiable
information. This can usually be done at the self-edit page or by contacting your
council.

Notification of Changes
If we decide to change our privacy policy, we will post those changes to this
privacy statement and other places we deem appropriate so our users are
always aware of what information we collect, how we use it, and under what
circumstances, if any, we disclose it. We will use information in accordance with
the privacy policy under which the information was collected.
If, however, we are going to use users’ personally identifiable information in a
manner different from that stated at the time of collection we will notify users via
email. In addition, if we make any material changes in our privacy practices that
do not affect user information already stored in our database, we will post a
prominent notice on our Web site notifying users of the change. In some cases
when we post a notice we will also email users notifying them of the changes in
our privacy practices.

Contact Information
If users have any questions or suggestions regarding our privacy policy, please
contact us at:
help@trails-end.com
http://www.trails-end.com